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ISHEI was born from our belief: style should feel as bold as it looks. ISHEI speaks before you do. Crafted for the modern trailblazer — one who moves with intent and dresses with conviction. Designed to echo confidence, because there’s a difference between being seen… and being remembered.
From its sculpted silhouette to the comfort beneath, this is luxury engineered for motion
Silent Pulse
Our Story
ISHEI. Born from a belief that bold style should be lived, not just worn, ISHEI was built for those who move differently.
Every design we craft isn't just about fashion — it's about energy. It's about standing apart without needing to say a word.
Inspired by racing spirit, fearless ambition, and a commitment to detail, ISHEI is where speed, strength, and self-expression collide.
This isn't just a brand. It's a movement. One jacket, one story, one statement at a time.
Signature Motionwear™
Sometimes minimalism makes the loudest statement. The ISHEI Pulse Hoodie does exactly that — with streamlined design curves that mirror movement, it’s engineered for expression. From its brushed suede-like finish to its bold race-inspired stripes, this hoodie is built to leave a lasting impression.
Fabric Feel: Premium Soft touch-suede fleece
Lining Warm poadded interior
Fit Relaxed/ Loose Fit
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Racer Edition No. 01™
Joy lives in detail. From the high-contrast piping to the ergonomic sleeve curve, the ISHEI Legacy Jacket combines aesthetic boldness with racing DNA. A tribute to ambition and the road less traveled — it’s more than a jacket. It’s a legacy in motion.
Fabric Feel: Premium Soft touch-suede fleece
Lining Warm poadded interior
Fit Relaxed/ Loose Fit
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